Which of your important interior pages could use some assistance? Obviously NOT your “privacy policy” or probably not your “about us” page…
But take stock and choose any 3 of your “most important” pages today and set a plan to specifically work on increasing some natural link popularity, directly to those pages individually. Part of some [...]
Entries Tagged as ‘Uncategorized’
November 23, 2009
Pick 3 pages
November 10, 2009
Free viral marketing tool
Here is a new alternative free viral marketing tool you may want to check out and add into the mix:
This tool is very unique because it focuses on CONVERSIONS – not just hits or visitors, but actual sign-ups and sales.
Again, this is quite different than traditional SEO, but as you know, we also enjoy exploring [...]
November 10, 2009
Top 3 pages
This verification tool checks to see if your site is in the top three pages of a search engine result for a specific keyword. It’s
important to be in the top 3 pages of a search result because most people using search engines don’t go past the 3rd page.
Give it a try: http://www.marketleap.com/verify/default.htm
Also be aware of [...]
November 9, 2009
Keyword lists for affiliates
Every merchant should create keyword lists for affiliates to work from. A keyword list helps both PPC and natural search affiliates. By defining themes you can reap traffic benefits that your own site does not focus on.
For instance you may sell Ipods and accessories but you cannot expect to hit every keyword or phrase and [...]
October 27, 2009
Investigate competitors keywords
Search for your most important keyword phrases. Look at your competitors’ titles and descriptions. How do yours compare with theirs? Make sure your titles and descriptions are more compelling and designed to grab the visitors’ attention immediately. Ask for several people’s opinion on this — your opinion may be too biased.
If you’re just listing keywords [...]
October 26, 2009
Most important keyword phrases
Search for your most important keyword phrases.
Are your rankings “above the fold,” meaning before you scroll down on the page? If not, work hard on getting your rankings above the fold.
That’s the most important “real estate” on a Web page.
Your next SEO Tip will arrive soon.
October 23, 2009
Links to interrior pages
Are you working toward getting links to your interior pages?
If any of your interior pages are of particular importance to you, work on building some link popularity to those pages individually.
Remember: link popularity is “page specific,” NOT “site specific.”
Your next SEO Tip will arrive tomorrow.
October 22, 2009
wd: SEO Tip of the Day
At the bottom of your pages, do you have a straight text link pointing back to your home page? Does it say “home”? If so, this isn’t helping your site with internal link reputation.
Change it to “keyword phrase home” (IF it sounds appropriate to do so.)
In other words, use your keyword phrase in the link [...]
October 21, 2009
Robots.txt, how to set it up
Do you have a robots.txt file set up on your server? Here’s what Google says in their Webmaster Guidelines:
-Make use of the robots.txt file on your web server. This file tells crawlers which directories can or cannot be crawled. Make sure it’s
current for your site so that you don’t accidentally block the Googlebot crawler.
Visit http://www.robotstxt.org/wc/faq.html [...]
October 20, 2009
Do you have sitemap?
Do you have a site map on your site?
In Google’s Webmaster Guidelines, they suggest that you use a site map, so set one up immediately! There are many excellent programs that will create site maps for you. Put a link to your site map on every single page of your site, and link to your [...]
