Category Archives: E-commerce

How to leverage google marketing


These days the simplest and the greatest area to earn huge amount of money is Internet. There is a lot of ways to how you can make dollars but usually it won’t work for you.

Why? Because it is to simple for you but at the same time you have to work a lot to get a good result.

Now I am watching video tutorials from Simon Leung.

You can see his youtube video channel:

You can make your web, blog, forum, link exchange directories, but all of them has their weaknesses. Simon uses the most popular WEB page on the planet – Google logo small

I can explain the strategy in a few words:

Look for good affiliate product and take the link from it.

Put it in google adwords for a few cents and get dollars for the visitors who buy product. Isn’t it simple? You can found more details on how Simon is making moneys on his homepage.

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E-commerce user experience


E-commerce user experienceFun book with a lot images and even more tips for making you e-shop a paradise for a user.

Here is the ideas from each chapter:

  • Usability is a prerequisite for e-commerce success. … It doesn’t matter how cheap the products are if people can’t find them or if they get stuck on a step in the checkout process.
  • You can’t sell anything to a customer who has left the store
  • Trust is hard to build – and easy to lose. A single violation of trust can destroy years of slowly accumulated credibility.
  • Good sites show clearly organized, representative merchandise starting right on the homepage
  • Site designers must create sophisticated – bu simple – search engines capable of delivering the goods on the user’s first query
  • The tests of product page is whether it provides shopper with enought information to make their buying desicions and whether it presents an effective mechanism for purchasing.
  • When your customer is unuable or unwilling to complete an online order after finding a desired products, it is a disaster for your site. Not only do you lose that sale, but often you lose the customer as well
  • Ultimately, the best way to improve your site’s international usability is to make it more usable in its native country
  • Ultimately, the recommendations arising from any usability study can only be as good as the information on which they’re based
  • At the end of the book there is a test where you checked the boxes on all mentioned usabilty criterias. I think when you get at least 90 % of them, your conversion rate will rise as well.

    Thank to Jakob Nielsen, Rolf Molich, Carolyn Snyder and Susan Farrell

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    Filed under E-commerce