Google secrets, legends and myths

There are countless myths, legends, and outright false information floating around out there regarding Google and it’s Submission Policies.

Chapter 1

Submit Your Site

Submitting your site manually or using submission software does not guarantee your site will be listed. Google updates their database every 4 weeks. So it may take up to that long before you see your site listed. Depending on where they are in their 4 week cycle, you may see yourself listed sooner.

Google says that you may submit your site as often as you like, but submitting your site over and over will not increase the chance that you will get listed or increase the speed of your site listing.

Better just use http://www.google.com/addurl/

Chapter 2

Getting Your Site Listed

Google does not employ human editors to look at web sites. Instead, they categorize sites automatically using over 100 factors ranging from their own “Page Rank” algorithm to link popularity.

The exact process is a highly guarded secret that Google won’t reveal, and one that (suspect) changes often. The essence of Page Rank is democracy. Each web page that links to your web site is considered a “vote”.

The more sites that link to you (“vote” for you) the more importance Google gives to your site and the higher you will rank. They figure that when many sites link to you (or “vote” for you), your site must be a good site.

But Google looks at more than just the sheer number of pages that link to you. They also look at the quality of the pages that link to you. A web site with a high page rank itself that links to you is better than a web site with a low page rank that links to you.

Google also runs advanced text matching algorithms that match the search term that a person is searching for with the content of your web page. Google doesn’t just add up the number of times a search term appears on your web page. Instead it examines all the aspects of your web page content. Google does not accept payment for inclusion, nor for improved site ranking. They DO accept paid advertising that allows your site to be listed adjacently to regular pages in a search result.

Check out http://www.google.com/ads/index.html for more information on advertising on Google. Google says that paid advertisers get no special treatment when listing their sites in the regular google database. That’s all the public information that Google has released on the subject of how they rank sites.

Translation: Create a content rich web site and get as many “High Quality” web sites to link to you as possible if you want to get listed well on Google. If you are having trouble getting your site listed at Google, they suggest submitting your site to the DMOZ.org Open Directory Project. (our Submission-Spider.com search engine submission software allows you to submit to DMOZ for free).

Once you are listed at DMOZ, Google says that they will often index your site within 6 to 8 weeks.

Chapter 3

Design And Content Guidelines For Your Web Site Google has several guidelines that are helpful for designing a web site that is optimized for listing. The following are taken straight from Google’s web site.

Design Guidelines:

– Keep the links on any given page to a reasonable number (under 100)

– Try to use text to describe stuff in your site, not pictures or images. Google does not recognize images, it only understands text. You can use images, but Google will not know what they are and cannot use them to categorize your site in any way. For instance, if your site is nothing but a picture of a dog, google will not know that. If, on the other hand, your write the word “Dog” on your web page, google can scan that text and see that your site is about dogs.

– Create a site map page that has links to all the pages of your site. If the site map page contains more than 100 links, you may want to break it up into several site map pages.

– Imagine a person who is using Google to find a web site. What words would they type into Google to search for your site? Make sure those words are actually FOUND in the text of your web page.

– Make sure that every page in your site is reachable by at least one static text link. Remember, the Google Robot indexes your site by following the links from your main page. So make sure all your pages are linked to each other so the google bot can find them.

– Create useful, content-rich web sites that are clear and easily describable.

– Make sure that your alt tags and your title tags are accurate and describe what your site is about.

– Make sure you have no broken links or incorrect HTML.

Try not to use dynamically created pages.

Technical Guidelines:

– Use a text browser such as Lynx to look at your site. Search engine spider look at sites much like Lynx does. If you have lots of Javascript, session ID’s, cookies, flash, DHTML, frames, etc that make it hard to see your site from a text based browser, chances are the Google Bot will have a hard time with it too.

Quality Guidelines:

– Make your pages for human users, not for search engine robots. Don’t try to create special content that users won’t see but robots will in an attempt to increase your site ranking.

– Stay away from tricks to try to boost your ranking. Google suggests that you say to yourself “Does this help my site visitors in any way? Would I do this if search engines didn’t exist?”

– Don’t participate in link schemes that attempt to prop up your page rank. Don’t link your site to spammers.

– Don’t use sneaky redirects or cloaking.

– Don’t load your web page with irrelevant words.

– Don’t create lots of similar pages, sub-domains, or domains with substantially similar content.

Don’t use doorway pages just for search engines with little or no content.

These guidelines aren’t the end all be all. Obviously Google can’t address EVERYTHING. But these guidelines show you the basic “Spirit” of what’s acceptable and what’s not. Use your common sense. If you’re trying to trick the search engines in any way, it’s probably a bad idea. Instead just try to create a useful, high-content page that someone else would be interested in and work on getting linked to other useful, high-content web sites.

Chapter 4

Reasons Why Google May Not List Your Site Google gives several reasons why a site may not get listed.

1. Your pages are Dynamically Generated. Google says that they “can” index dynamically generated pages, but that their Robots can often overwhelm and crash web sites that are dynamically generated. Therefore, Google limits the number of Dynamically Generated Web pages it indexes. Dynamically Generated pages are pages that are created on the fly by a database program of some sort. Common examples are shopping cart pages, shopping mall sites, catalog sites, affiliate URLS, etc etc.

2. You use Doorway pages. Google doesn’t like them. Why? They say it’s because they want to point people to content rich pages…not useless doorway or splash pages. They are in the business of sending searchers to sites that are useful. Doorway pages are not useful.

3. Your site uses Frames. Google supports frames but says that frames basically cause a bunch of problems. They just don’t fit well. If your whole framed site corresponds to what a person is searching for, Google will show the whole framed site. But if what a person is searching for is only found in one of your framed pages, Google will show just that framed page (without the corresponding frameset that goes along with

it). This can cause all sorts of messy problems. Google suggests some helpful tips for you if you just HAVE to use frames. Read them here: http://www.searchenginewatch.com/webmasters/frames.html

4. Your site was not reachable when Google tried to spider it. Maybe there were network problems, maybe your web host was down for a couple of hours but for some reason the Google robot could not connect to your site. If this is the case and the problem was temporary, it’s probable that your site will show up in the next index in the next 3-4 weeks.

5. Your page was manually removed by Google. Google will remove sites from their index if they do not conform with the high quality standards of Google. What are those standards? They won’t say, nor will they give a list of things that will get you banned. But they DO say a few things that will get you banned (and common sense suggests others).

– Don’t use cloaking

– Don’t use text that can be seen by search engine spider but not by humans

– Don’t set up page links who’s sole purpose is to attempt to “fool” the search engines

If you think your site falls under any of those categories and has been banned, you can try to clean up your site and then resubmit it by sending an email with a re-inclusion request to help@google.com (though google makes no guarantees that they will re-add you).

6. New sites are added, some are removed, page ranks change. From month to month the Google database changes. New sites are added, old sites are removed. If your page has disappeared from one index to the next and you have made no significant changes to your site with the last couple months, you can assume that Google will pick your site back up in the next months index. Sometimes your page rank decreases if sites that once linked to you stop linking to you. Or new sites were added that have a better page rank than yours, and your site gets bumped as a result.

Conclusion

That’s really all there is to it. So what is the Secret to getting listed at Google?

Simple…. just create a useful web site with a lot of quality content, and spend as much

time as you can getting other high quality web sites to link to you.

Don’t waste your time trying to scheme Google into thinking your site is better than it is.

You may succeed for a very short time, but Google quickly figures out the schemes and

then you’re banned.

It’s worth the extra effort to just create a quality, high content web site.

It’s a really easy to use tool that is guaranteed to get your web site listed at the search engines. And it comes with a trained Search Engine Optimization Staff that you can contact straight from the software that’s there to help you boost your ranking to a top ten listing.

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