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E-commerce user experience


E-commerce user experienceFun book with a lot images and even more tips for making you e-shop a paradise for a user.

Here is the ideas from each chapter:

  • Usability is a prerequisite for e-commerce success. … It doesn’t matter how cheap the products are if people can’t find them or if they get stuck on a step in the checkout process.
  • You can’t sell anything to a customer who has left the store
  • Trust is hard to build – and easy to lose. A single violation of trust can destroy years of slowly accumulated credibility.
  • Good sites show clearly organized, representative merchandise starting right on the homepage
  • Site designers must create sophisticated – bu simple – search engines capable of delivering the goods on the user’s first query
  • The tests of product page is whether it provides shopper with enought information to make their buying desicions and whether it presents an effective mechanism for purchasing.
  • When your customer is unuable or unwilling to complete an online order after finding a desired products, it is a disaster for your site. Not only do you lose that sale, but often you lose the customer as well
  • Ultimately, the best way to improve your site’s international usability is to make it more usable in its native country
  • Ultimately, the recommendations arising from any usability study can only be as good as the information on which they’re based
  • At the end of the book there is a test where you checked the boxes on all mentioned usabilty criterias. I think when you get at least 90 % of them, your conversion rate will rise as well.

    Thank to Jakob Nielsen, Rolf Molich, Carolyn Snyder and Susan Farrell

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